Why ‘Broken News?’

By Dana Rosenberg

Recently, I sat down with Broken News founder, CEO and chief editor, Boeotian Boerehater, to discuss the inspiration behind the company, the reason for its name and where he plans to take it in the future. What follows is a transcript of our correspondence, edited for clarity.

Dana: Hi, Bo, thanks for taking the time to speak with me.

Bo: My pleasure.

D: So, as I’m sure you’re aware, your company has been generating a lot of buzz in the independent mediasphere. Why do you think that is?

B: I think its because we tell it straight and bring the facts we feel. We’re like arrows. Of empathy.

D: Right. Right. So, one thing I was curious about was the inspiration for the name. Where did that come from?

B: That’s a great question Dana, see, journalists from other media outlets are always trying to ‘break news’ — sounds pretty violent far as I’m concerned. You wana be a violent person Dana?’

D: Uh, not really.

B: Me neither. Soon as that thought occurred to me, I knew then and there that I wasn’t going to ‘break’ any news. Ever. I was going to nurture it. Where other news outlets ‘break’ news, we’re here to pick up the pieces.

D: Wow. That’s really thoughtful.

B: I like to think so. Tested great with our focus groups.

D: So encouraging. Where do you see the company going from here?

B: I see it barreling down the information superhighway like a B-52 Stratofortress.

D: Thanks so much for your time.

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